NEWS
Is the second-hand market bursting the booming "bubble" of small household appliances?
Jan 25,2022
Some time ago, Xianyu released a mine-sweeping inventory, and selected the "Top Ten Useless Commodities", "Top Ten Entrepreneurship Minefields" and "Top Ten Collapsed House Stars" on Xianyu in 2021, among which "Top Ten Useless Commodities" They are air fryers, treadmills, e-books, curling irons, breakfast machines, Polaroids, wall breakers, fascia guns, beauty instruments, and fitness rings.
Although this list has caused a lot of controversy, the results of Xianyu are supported by platform resale data after all. Open Xianyu and search for keywords such as air fryers and treadmills. There are not a few sellers who resell these small appliances. Coincidentally, in the past two months, the air fryer has been searched on Weibo three times. Among them, the discussion on "Is the air fryer really healthy?" was on the list for 12 hours, and the number of reads exceeded 420 million, and it appeared several times. top.
After the epidemic, small home appliances are very popular, and young people have the idea of pursuing a refined life, and their enthusiasm for consumption is high, but the activity of these small home appliances on second-hand e-commerce platforms may be another kind of "real world".
Small appliances that have been idle are active in the second-hand market
Consumers who are keen to buy small home appliances are also keen to pick up leaks and find goods on second-hand platforms such as Xianyu and Zhuanzhuan.
This year, QuestMobile released a "2020 Small Home Appliance Industry Brand Marketing Insight Report". The report shows that the target population of small home appliances is mostly women aged 25-35 years old. Most of these people are located in first-tier cities and have high spending power and Willingness, not only pursues a refined life, but also is keen on shopping around, and has a high enthusiasm for trading idle items.
On the App side, the small home appliance crowd has the highest active penetration rate in the three sub-sectors of comprehensive e-commerce, preferential price comparison and idle transactions. In terms of usage time, idle transaction applications ranked second with 274.9 minutes, second only to traditional comprehensive electricity. Commercial applications.
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